Main Task: Unminipulated photos

I am using this image for my contents page because his non verbal communication shows that he is a religious man and his props so that this he is involved in music in some way.














I chose this for my double paged spread because the non verbal communication used by the main character looks closest to that of a hip hop artist than the other unminipulated photos. The prop around his neck shows that this magazine is to do with music.



















I am going to use this for my front cover because i like the lighting arrangement where it is dark on the left side of his body, and the microphone shows that he is a performer.













I am also using this on my contents page because it shows versatility in the magazine and that it is not only for boys but also for girls. And also her non verbal communication shows she is serious, and the message i will attempt to make is she is serious about music.

I am not using this image because I do not like the pose used or the lighting and the non verbal communication doesn;t show he is into music.

Main Task: Publishing House Case Study

For one aspect of the main part of my coursework I have to research one company that publishes magazines. The publishing house that I have chosen to do is ‘Conde Nast Digital.’

Conde Nast Digital is a magazine publish in the U.S It produces 18 consumer magazines as well as four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices. The company, headquartered in New York City, was founded in 1909 by Condé Montrose Nast and has been owned by the Newhouse family since 1959.

This business publishes a wide variety of different magazine titles such as; Brides, House & Garden, Glamour and GQ. This shows the versatility of the business, by broadening their target audience to almost everyone. Where we have ‘Brides’ that are targeting women that are ever looking to get married or that are getting married in due course and need tips on what dress is right for them and how to organise their wedding etc. ‘House & Garden’ are targeted at both women and men, mostly middle aged couples, because it may be for couples that are moving to a new house which need to be decorated of the garden is not in good shape or they just want to re-decorate their house etc. ‘Glamour’ Is targeted at young ladies that idolise their favourite celebrities and wish to be like them with the way they dress, their makeup, their hairstyles etc. ‘GQ’ is aimed at men that want to be the best that the can be, and how to become the ‘Man of the year.’

Conde Nast Digital would target different audiences with each magazine that it makes because if they publish the same genres of magazines then there will be competition between the magazines that they publish so customers would only go for one or the other but if they replace one of them with a different genre of magazine then they will attract other customers that are looking for that particular genre of magazines. So subsequently they would make more money, which is the aim for businesses.

This company also allows different companies to advertise on their website to make more money, and they also promote for different magazines that they don’t have to necessarily be publishing for. They do not just put the magazine covers that they publish on the website but they also out a link to their websites so there audience can have easy access to their websites.

Main Task: Audience Research

Above is a small minority of the data I collected from my market research.

To start with I asked the person if they liked the genre I picked (Hip Hop) to make certainty I was asking the right questions to the right person, because the data I collected wouldn't be accurate if i asked someone that hated Hip Hop music.

After I established whether or not the person liked Hip Hop, I then asked a series of questions. One of the questions listed above was 'What is your favorite song?' At first three people said Big Sean - Dance but because of the content in the song I didn't find it appropriate to put it in my music magazine. After those three people a following five people said the song listed above Wale Ft. Miguel - Lotus Flower Bomb, this shows that if I put a cover line on a review of the song with the lyrics or something along those lines to do with the song I will attract people towards my magazine so it is a must I included the song.

I also what type of font do they like and a majority of the audience that I asked said times new roman, which is a very dull and obvious one which I pointed out to them and they said that if may work on a music magazine. They also said they like the 'Impact' font so because this is a very eye catching font I could possibly use this for the masthead.

I also asked people what they would expect to see in a music magazine and they all answered fairly the same things such as: album reviews, artist latest gossips and interviews so I can link this in with another question I asked about who is your favorite artist? And possible put an Interview in about Drake or an album review on his new album on the front cover as a cover line.

At first I didn't know what colours I should use for my music magazine cover so I asked my audience and a majority of them said dark dull covers and nothing to bright and feminine because hip hop is manly attracted at male teenagers and they like laid back colours such as black, therefore I will most likely use a colour like black.

Main Task: Mood Board