Monday, 5 December 2011

Main Task: Audience Research




















Above is a small minority of the data I collected from my market research.

To start with I asked the person if they liked the genre I picked (Hip Hop) to make certainty I was asking the right questions to the right person, because the data I collected wouldn't be accurate if i asked someone that hated Hip Hop music.

After I established whether or not the person liked Hip Hop, I then asked a series of questions. One of the questions listed above was 'What is your favorite song?' At first three people said Big Sean - Dance but because of the content in the song I didn't find it appropriate to put it in my music magazine. After those three people a following five people said the song listed above Wale Ft. Miguel - Lotus Flower Bomb, this shows that if I put a cover line on a review of the song with the lyrics or something along those lines to do with the song I will attract people towards my magazine so it is a must I included the song.

I also what type of font do they like and a majority of the audience that I asked said times new roman, which is a very dull and obvious one which I pointed out to them and they said that if may work on a music magazine. They also said they like the 'Impact' font so because this is a very eye catching font I could possibly use this for the masthead.

I also asked people what they would expect to see in a music magazine and they all answered fairly the same things such as: album reviews, artist latest gossips and interviews so I can link this in with another question I asked about who is your favorite artist? And possible put an Interview in about Drake or an album review on his new album on the front cover as a cover line.

At first I didn't know what colours I should use for my music magazine cover so I asked my audience and a majority of them said dark dull covers and nothing to bright and feminine because hip hop is manly attracted at male teenagers and they like laid back colours such as black, therefore I will most likely use a colour like black.

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