Main Task: Publishing House Case Study

For one aspect of the main part of my coursework I have to research one company that publishes magazines. The publishing house that I have chosen to do is ‘Conde Nast Digital.’

Conde Nast Digital is a magazine publish in the U.S It produces 18 consumer magazines as well as four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices. The company, headquartered in New York City, was founded in 1909 by Condé Montrose Nast and has been owned by the Newhouse family since 1959.

This business publishes a wide variety of different magazine titles such as; Brides, House & Garden, Glamour and GQ. This shows the versatility of the business, by broadening their target audience to almost everyone. Where we have ‘Brides’ that are targeting women that are ever looking to get married or that are getting married in due course and need tips on what dress is right for them and how to organise their wedding etc. ‘House & Garden’ are targeted at both women and men, mostly middle aged couples, because it may be for couples that are moving to a new house which need to be decorated of the garden is not in good shape or they just want to re-decorate their house etc. ‘Glamour’ Is targeted at young ladies that idolise their favourite celebrities and wish to be like them with the way they dress, their makeup, their hairstyles etc. ‘GQ’ is aimed at men that want to be the best that the can be, and how to become the ‘Man of the year.’

Conde Nast Digital would target different audiences with each magazine that it makes because if they publish the same genres of magazines then there will be competition between the magazines that they publish so customers would only go for one or the other but if they replace one of them with a different genre of magazine then they will attract other customers that are looking for that particular genre of magazines. So subsequently they would make more money, which is the aim for businesses.

This company also allows different companies to advertise on their website to make more money, and they also promote for different magazines that they don’t have to necessarily be publishing for. They do not just put the magazine covers that they publish on the website but they also out a link to their websites so there audience can have easy access to their websites.